Glossier Georgetown: Welcome to Terminal G

Glossier is a cult-favorite beauty brand with an emphasis on skin care first. Their minimalist products highlight a natural finish to achieve the “no makeup, makeup look.” I.e. you can really only shop there if you have already stunning, glowy skin.

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Welcome to GlossiAIR

The Glossier Georgetown storefront opened on M Street in July 2022. The Glossier airport-themed store is just as minimalist as the products. It is clean, aesthetically pleasing, and completed with light pink and polished white touches.

The Experience

The storefront is truly an immersive experience. You walk up a set of stairs to the second level filled with products. Instead of stocking shelves, each of the products on display is a tester for you to try. The polished display is filled with Cloud Paint, Boy Brow, and other cult favorites you can test without any pressure. Once you’ve made a purchase, you pick up your purchase at “baggage claim” around the corner.

The Atmosphere

The atmosphere was overall welcoming, inviting, and relaxing. I didn’t feel pressure or judgment from the sales associates which is a welcome change from other beauty stores.

Final Thoughts

As someone with less-than-perfect skin, I’ve never tried any Glossier products before. However, now that I’m in my mid-to-late 20s, I’ve been opting for a more natural look versus piling on foundation and concealer. I’m so tired of attempting to hide every acne scar and finding that cakey makeup just isn’t appealing.

After visiting the Glossier storefront in Georgetown, I now want one of everything! I ended up leaving empty-handed but it took a great deal of willpower. Here are some of the products at the top of my must-try list.

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